As most industries have become more customer oriented, Ee Lee Hang recognizes the need to shift its business paradigm to the weather of today market requirements and the importance of producing high quality products. Thus, this in another contributing factor to the success of Ee Lee Hang in maintaining its reputation in terms of its product quality and durability. Much of the success of Ee Lee Hang derived from the entrepreneurial skills and visionary leadership of its late founder and managing director of the Board, Mr. L.C. Heng. His legacy is further assisted and spearheaded by Mrs. Heng , his beloved and trustworthy wife.

Coupled with its high-powered business development teams, its staff force currently stands at 30 employees and is projected to increase in line with its business expansion. Presently, Ee Lee Hang has successfully controlled some of the major markets in the South East Asia as well as the Middle East countries. It is envisaged that Ee Lee Hang is poised to be a key player in the household products and appliances market globally as Ee Lee Hang always believes the popular saying, the sky's the limit.